This Christmas, Zapak Games brings World’s Best Toys to India

Finding the right Christmas present for your friends and family is a challenge you have to face every year? This Christmas, Zapak is offering children a more personal and interactive experience with the range of international toys in the market.

Zapak Games, the merchandising arm of Zapak Digital Entertainment Ltd., today announced the introduction of two of the World’s Best toys – Zubber and Aquasand. These will now be available across all leading toy stores and large format stores in the country.

Zapak Games is one of the leading toy distribution and marketing company in India and is engaged in the business of gaming CDs and toys. As a part of their expansion plan Zapak Games is aggressively bringing new and innovative toy products to India.

The Amazing Zubber, it moulds like dough hardens like rubber. Zubber comes in different colours and on mixing with a white coloured activator, hardens into rubber like material. Kids can make different shapes using the molds in the pack like bugs, figurines, wrist bands, jewelry pieces et cetera ( different moulds come with different packs). A range of packs is available with different options and with some packs a timer is also available, which helps the kids to know how fast to mix the dough & activator, and how much to wait before the mould dries up in usable form. This product is available for Rs. 299 to Rs 1499.

Aquasand is a Magic Sand that never gets wet. The play with Aquasand is done in water, hence the sculpting, shapes are created in water, once Aquasand is taken out of water, it is dry and can be reused. Aquasand can be used with accompanying moulds to create under water sculptors, shapes using the squeezer bottles filled with Aquasand. It comes in different colours for hours of colourful and creative plays. The Aquasand range comes in different SKU’s like light up kingdom, theme refills, Gift box et cetera. It is available for Rs. 399 for basic packs to Rs 1299 for Light up Kingdom. Other price points are Rs. 999 for Theme gift box and Rs 599 for Theme Refills.

Zubber and Aquasand are one of the leading international toys and they will be available for kids between 4years to 14 years of age.

About Zapak Digital Entertainment Ltd.
Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 6.5 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world. Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 75 gameplexes present in 35 cities all across India to provide the Indian games world-class shared access. There will be about 500 Gameplexes all across the country in a year’s time. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution network with presence in over 4000 retail outlets across 50 cities all across India. Zapak Games has successfully distributed a lot of movie merchandise such as Bhootnath, Love Story 2050, Hari Puttar, Rock On and Drona. It has also launched merchandise around a popular TV animation called Bakugan. Zapak also plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 2 titles to be launched this year. The first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd. was launched in September ’08. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space.

Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching them across all possible touch points. At the Asia Brand Congress ’07 and then again in ‘08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.
For further information, please contact:

Zapak Digital Entertainment Ltd.
Richa Anand
93246 20303 / 98203 79152

Hanmer MS&L
Senthil Manoharan
98848 76835

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