Splash’s unveils AW09 Collection for the Fashion Forward

Dominant themes include 80s Power, Warrior Goddess, Sartorial Man and Country Romeo

The Splash Autumn Winter ‘09 Collection is a shot of power and energy that has the potential to jolt its customers out of recession fatigue with the most fashion forward line ever. The range inspired by a futuristic theme is designed as per the latest trends on the international ramp and offers current rages like tulip shaped pencil skirts, shrugs, work-wear denims starting at Rs. 500.

Commenting on this collection Mr. Kabir Lumba, Executive Director, Lifestyle International (P) Ltd. said ”As a trend-setter, Spalsh appeals to the fashion conscious youth who likes to follow the latest international trends. In line with Splash’s brand statement ‘Eye on Design’, the Autumn Winter ‘09 Collection adapts key designer trends across international catwalks offering our customers pocket-friendly high-street styles.”

Women can now dress for success by sporting the `80s Power Dressing` trend this fall. As the structured and tailored look returns, it brings along a futuristic twist to season chic. Exaggerated sleeves, powered shoulders and body con dresses in streamlined silhouettes bring out the theatrical impact of 80’s fashion. You can lend expression to the power woman in you with leather jackets, burnished metallics, mesh and furs accentuated in antique gold, berry tones and blacks.

Another key trend, ‘The Warrior Goddess’ embraces the ultimate reincarnation of bygone Greek and Roman influences. This line showcases sensual soft dressing coupled with studded leathers to reflect attitude. Winter whites, soft antiqued gold and burnished silver in fabrics like satin charmeuse, luxe wools and furs are tailored into mystical pieces like the much loved one-shouldered dresses, draped goddess dresses, and leather dresses.

The men’s line consists of varied themes allowing choice of simple, futuristic and traditional dressing. Sharp accentuated styles pronounce urbane glamour.

The simple `Sartorial Man` is a basic collection of ultra fine fabrics.

Sharp fittings and clean cuts make way for classic tastes like chinos paired with yarn dyed checked shirts and tailored jackets. For the flamboyant, `Futuristic Dressing` is the call for evolution of the next millennia. Skinny jeans and trousers coupled with waist coats, long printed tees, kurta tees, printed sweats and hoodies highlight the theme. Get back to roots with `Country Romeo`. Checkered trousers, shirts with bow collars, shirts with stand up collars, 3 piece suits in plaid fabrics in blacks, grays, browns and winter whites are big in A/W09.

The Splash Autumn/Winter 2009 collection is now available in Splash stores in MG Road and Oasis Centre in Bangalore and in Begumpet in Hyderabad.

Splash debuted in India in the year 2008 in Hyderabad and currently has 3 stores – 2 in Bangalore and 1 at Hyderabad. The brand is slowly becoming popular for its hip, youthful & fashionable offerings. Splash is set to expand its foot print in India with more stores in Delhi, Hyderabad and Bangalore. Splash showcases popular collections for men, women and teens with a wide offering of fashion apparel and accessories to suit its customer’s every lifestyle need.

About Splash
Splash, a leading high street fashion retailer in the Middle East is part of the Dubai-based Landmark Group. Headquartered in Dubai, UAE, Splash started with just one store in Sharjah in 1993 and has since built a strong retail footprint of 83 Splash stores and 61 branded boutiques across 9 countries.

In-house designed collections include favorites like Ms, Nexus, Retro, ZYNC, Scarlet and Friday-Kinyobi while Splash’s international portfolio comprises of world famous brands like Lee Cooper (European denim brand), Bossini (Honk Kong based leisurewear brand), Kappa (Italian sports brand), Maui & Sons (Californian surf & lifestyle brand) and Zodiac (the business shirt & tie brand) among others.

A brand that believes in constantly raising the bar, Splash has received several significant industry accolades including winning the 2005 Retail Middle East Award for ‘Business Excellence’ and ‘Marketing Campaign’ for three consecutive years at the Retail ME Awards in 2006 & 2007 and 2008. The brand has been listed in Forbes Arabia’s “Top 40 Arab Brands” list, and awarded by Dubai Customs for being the highest importer of readymade garments in the UAE.

For more details visit Splash’s award winning website www.splashfashions.com

For further information please contact:
PR Pundit
Pranava Dwarakanath / Sutapa Chatterjee
98457 67125 / 99861 60422
pranava.d@prpundit.com/ sutapa.c@prpundit.com

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