PLATINUM: Pure, Rare and Eternal
Platinum is pure and an expression of integrity. It has a pure white lustrous look, which is ideal for off-setting the brilliance of diamonds. In terms of purity, platinum jewellery is 95% pure, as compared to 18k gold which is 75% pure. Platinum jewellery does not fade or tarnish and keeps its natural white color for a lifetime. Platinum is hypoallergenic, making it ideal for people with a sensitive skin.
Platinum is eternal and each piece is a reflection of perfection, whether it’s a simple band or intricately designed jewel-encrusted ring, platinum is one of the most secure metals for your precious stones. Like most metals, platinum also scratches but the scratch is simply a displacement of the metal without any loss of metal. Platinum’s innate strength ensures that your most memorable platinum jewellery can be handed down from generation to generation as heirloom pieces.
Platinum is rare and a treasure coveted by influential individuals for centuries. Found in very few places around the world, it is 30 times more rare than gold. Its rarity makes it most precious and desirable.
Platinum jewellery is exclusive, a statement of individuality, and is desired by the discerning.
Platinum is Versatile. Platinum is versatile, with remarkable qualities that have led to astonishing creations. >From Fabergé to Cartier, the world’s greatest jewellery designers have always preferred working with platinum. Its remarkable pliability allows it to be drawn out to a fine wire, and enables the creation of the most intricate and breath-taking designs.
Platinum loves diamonds. Platinum and diamonds make the most perfect couple. Platinum with its naturally white lustre from deep within is able to reflect the fire of precious stones like no other metal. Your diamond will explode with brilliance if set in platinum. Platinum jewellery does not change shape or form. Becasue of it’s eternal nature and innate strength, precious stones are held firmly and securely for a liefetime.
Platinum jewellery is assured In order to assure consumers of the purity of platinum jewellery across authorized retail outlets, Platinum Guild India Pvt. Ltd has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.
Customers find platinum jewellery an excellent ‘store of value’. It has tremendous heritage value and definitely appreciates with time, therefore offers itself as a good opportunity for investment.
Platinum being extremely rare and precious is the favourite of celebrities and royalty the world over. Platinum jewellery is the perfect way to reward yourself or to commemorate the most important relationships in your life. It’s the only choice for those who want the very best.
The demand for platinum is remarkable not only in the jewellery industry but also automobile industry, catalytic converters etc. Platinum acts as a life saving metal too. More than 50,000 people live healthily thanks to the platinum used in their pacemakers. Platinum is not affected by the oxidizing reaction of blood; it is compatible with living tissue and has excellent conductivity.
About Platinum Guild India
Founded in the year 1975, Platinum Guild International (PGI) is dedicated to promoting platinum jewellery to the consumers and the jewellery trade worldwide. Headquartered in London, PGI has offices in each of the world’s major jewellery markets – China, Japan, Germany, India, Italy, UK and the USA. Mr. James Courage is the worldwide CEO for Platinum Guild International.
Platinum Guild India Pvt. Ltd. set up its India offices in September 2000 and is headquartered in Mumbai. It is dedicated to creating, expanding and strengthening consumer and trade markets for platinum jewellery. PGI nurtures and promote the desire and demand for platinum jewellery and provide information, practical help and expertise to turn that desire into a product and sale.
Over the years PGI has increased the number of authorized outlets retailing platinum jewellery to over 300+ from a mere 12 outlets in 2000.
For further details log on to: www.preciousplatinum.in
Media Contacts:
Anand Kumar: 9845309418 / anand@corvoshandwick.co.in
