Our Philosophy

Everything has a reason to exist. Be it an individual or an object, there is a specific reason for which it is where it is. AyaanBayaan News is also with a reason. The underlying philosophy of AB News is to present news in the way it is published. The news should come from the primary source and there should be no ‘adulteration’ of the news by way of comments, interpretations and analysis which is often speculation. Being a responsible media, we fully understand how fatal a single speculation can be for an organisation. It could worry its investors or drain the money from Sensex. We are not into that kind of journalism – if at all one believes it is journalism.

By adding spices, packing the news in very glossy cover, we could make lots of money, but it is not worth to be rich at the cost of others. We have not to only publish news, but publish it responsibly. That is why AB News decided from its inception to publish news from the primary sources and in its originality.

We are more of enablers or facilitators. With the number of websites increasing day on day, it is not an easy thing for professionals to follow businesses or segments of their interest. They have to scan websites of the players in the segment and daily check for updates. Or subscribe to several newsletters that only fatten the inbox and one really loses interest in them as the time passes. So it is very useful for professionals and business people to have a source where they could just scan through the activities of the competitors, industry or business at large. AyaanBayaan is based on this philosophy. Our menus have been designed keeping this in mind and a reader can at a click go through the segment or sector of interest(s).

AyaanBayaan believes in ‘Just News’, which is not just a slogan but the philosophy.