MagiVox Sizzles with MagicJack!

‘Burning’- that’s what defines the current telecom market in India.

Where BSNL and MTNL are providing one rupee plan for one india, MagiVox is offering free calling from one device to other for free anywhere in the world. Business market is going global and so there should not be any difference in cost when you make an ISD call. The International VoIP business grew 7% over the previous quarter despite a steep fall in prices and the tariff war between operators.

MagiVox offers MagicJack, VOIP (Voice over Internet Protocols) technology enabled device which offers free unlimited calls not only on landlines but also on cell phones in USA and Canada. It is as small as a Pen-drive and has no complexity in terms of installation and usage, unlike other VOIP players in India. All it require is an internet connection and a landline connected to its bi-ends to make free calls anywhere in US and Canada. Over 2.5 million units of MagicJack has already been sold in USA in less than 2 years and now the parent company YMAX has tied up with MagiVox to introduce it in India. MagiVox believes that MagicJack has a huge potential in India and they are targeting everyone from an individual customer to corporate users. The customer base ranges from people who have friends and family living overseas, students pursuing higher education, professionals seeking jobs abroad, export-import houses and also BPOs.

It’s a onetime payment for a year (Rs 3999) to experience unlimited incoming and outgoing calls for the initial year and can be recharged with a credit card ($20 – Rs 999) every following year. People with no credit card should not worry as a recharge card will also be available online (www.mymagivox.com) or at a reseller store. MagicJack is also targeting Europe as a free calling circle by 2010, but for now a pair of MagicJack helps you to connect anywhere in the world for free and offers a great experience of voice communication unlike Skype and Vonage. MagicJack zips your voicemail and delivers it to your email on your handheld devices such as i-phone or Blackberry, allowing you to hear your voicemails from your cell phone even when you are away.

About the company:
MagiVox is a licensed wing of YMAX, has its marketing and head office in Gurgaon (Haryana) and has operations currently in A-tier cities and plans to make a pan-India presence through their reseller network. One can also buy MagicJack online and learn about the products usage from their website.
For further details: www.mymagivox.com

Chirag Maheshwari
Ogilvy Public Relations Worldwide
Mumbai
+91 99309 57671

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