India Printer, Copier and Multifunctional Product Market Declined 16 Per Cent in Third Quarter of 2009

The combined printer, copier and multifunctional product (MFP) market in India totalled nearly 0.6 million units in the third quarter of 2009, a 15.7 per cent decline over the third quarter of 2008, according to Gartner, Inc.

“Though the market declined year on year, there was a growth of 10 per cent as compared to the second quarter in 2009,” said Mr. Vishal Tripathi, principal research analyst at Gartner. “Sentiments are improving in India and the Indian printer market has seen positive response, with consumers and businesses again starting to spend on print devices.”

Many top-tier vendors experienced significant shipment declines in the third quarter of 2008. Shipment declines by vendors such as Xerox with a 58 percent decrease, followed by Panasonic with 39 percent, HP at 32 per cent, Brother with 28 per cent, and Samsung Electronics with 21 per cent decline primarily contributed to overall decline of the market which could not be offset with Epson and Canon’s growth.

In the Indian printer, copier and MFP market, with the exception of Canon and Epson, three of the top-five vendors recorded a decline in the third quarter of 2009 (see Table 1). For the first time Canon replaced HP from its No. 1 position in the Indian page printer market with a market share of 38.7 per cent as compared to 36.2 per cent of HP.

Canon with 21 per cent market share has emerged as No.1 in A3 Flatbed Copier/MFP in the third quarter of 2009. Increased focused on smaller cities and adding more partners has helped Canon attain this growth.

Epson grew 48 per cent in the third quarter of 2009 as compared to the same period last year, due to 22 percent growth in serial dot matrix printers and 27 per cent in flatbed Inkjet devices. New distribution networks and partner training programs helped Epson grow in the Indian market.

The biggest loss was incurred by HP which saw a 55 per cent decline in laser printers and an overall decline of 32.1 percent in the third quarter of 2009 over the third quarter of 2008. This was primarily due to stock issues.

“With improving market conditions, we estimate single high digit growth in the Indian market in the fourth quarter of 2009,” said Mr. Tripathi.

Table 1
India Printer, Copier and MFP Unit Shipments Estimates, 3Q09 (Thousands of Units)
Vendor Q309 Shipments Q309 Market Share (%) Q308
Shipments Q308 Market
Share (%) Q309 – Q308
Growth (%)
Hewlett-Packard 265.4 43.7 391.1 54.3 -32.1
Canon 115.6 19.0 78.3 10.9 47.6
Epson 99.6 16.4 87.0 12.1 14.5
Samsung Electronics 42.9 7.1 54.2 7.5 -20.8
TVSE 32.6 5.4 43.1 6.0 -24.4
Others 51.1 8.4 66.9 9.2 -23.6
Total 607.2 100.0 720.6 100.0 -15.7
Note: Totals may not add up to 100 per cent due to rounding
Source: Gartner (November 2009)

Additional information is available in “Printer, Copier and MFP Quarterly Statistics Asia/Pacific Database.” The document is available on Gartner’ website at http://www.gartner.com/DisplayDocument?ref=g_search&id=520614&subref=simplesearch.

About Gartner
Gartner, Inc. (NYSE: IT) is the world’s leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the indispensable partner to 60,000 clients in 10,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 4,000 associates, including 1,200 research analysts and consultants in 80 countries. For more information, visit www.gartner.com.

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