Great Lakes Institute of Management announces ‘Global MBA program’ in alliance with International Business schools at the 3rd Great Lakes-NASMEI Marketing Conference, Chennai

The Kotler Srinivasan Center for Research in Marketing at Great Lakes Institute of Management, a leading management institute in the country, founded by Prof. Bala V Balachandran conducted the 3rd Great Lakes NASMEI (North American Society for Marketing Education of India) Conference at its new campus on December 18-19, 2009.

The Great Lakes-NASMEI Conference is one of the most prestigious International conferences in the Marketing arena in India. It is attended by renowned researchers from leading universities from all over the World. This year, NASMEI has received an overwhelming response with over 70 researchers presenting their work to an expert audience.

The conference was Co-Chaired by S. Bharadhwaj, Associate Professor, Great Lakes Institute of Management; V. “Seenu” Srinivasan, Adams Distinguished Professor of Management, Graduate School of Business, Stanford University; and M. J. Xavier, K. B. Chandrasekar Professor of Marketing, & Director, Kotler-Srinivasan Center for Research in Marketing, Great Lakes Institute of Management.

Prof. Bala V. Balachandaran, Founder & Dean, Great Lakes Institute of Management during his welcome address said, ”Great Lakes Institute of Management is providing its students the ‘Global MBA program’ in alliance with some of the world renowned universities as HECL, France; Melbourne School of Management and Rutgers University, New Jersey. He also added that, “Great Lakes now has a ‘not for profit status’ from Sec 25C, of 50 % deduction to Sec 35 of 125 % of weighted deduction for contribution towards research.”
Prof. Venky Shankar, Professor Marketing Coleman Chair in Marketing at Mays Business School Texas University and the Chief Guest at the NASMEI said, “ Some of the emerging research topics globally are co-creation, CRM, Multi-functional aspects of marketing, Multi-channel marketing/mobile marketing, brand equity/ architecture management, marketing alliances (new product development and distribution), marketing in shrinking economics, brand market segmentation, socially responsible marketing, and life sciences marketing.
Prof. Pradeep K. Chintagunta, Roobert Law Professor of Marketing at Chicago Booth School of Business Marketing and President of NASMEI addressed the students of Great Lakes and spoke about a new model of marketing as ‘dynamic segmentation’ as opposed to the old model of static segmentation.

The researchers presented their papers in all areas of Marketing – advertising, consumer behaviour, pricing, customer relationship management (CRM), retailing, B2B marketing, research methods, services marketing and others. A special feature of this year’s conference was special sessions for PhD students to present their work.

About Great Lakes Institute of Management
Great Lakes Institute of Management is one of Chennai’s finest management Institutes, founded by Prof. Bala V. Balachandran of Kellogg School of Management. He established the institute with a dream of setting up an international class Business School in Chennai. Great Lakes Institute of Management has been bringing the best brains in the world of management to India with an objective to provide world-class management education. Great Lakes has tie-ups with eminent universities of international repute. One such initiative is Yale-Great Lakes Center for Management Research, started in partnership with Yale University of USA. This center aims to promote, facilitate and advance India-centric management related research, which contributes to the development of basic and applied knowledge in the field of management. The centre will be a bridge that links scholars around the globe with India as a common interest.

For Further information, please contact:
T. N. Swaminathan
Director Admissions, External Relations & Associate Prof. Marketing
Great Lakes Institute of Management
Ph: + 91 98401 95454
email: tnswami@greatlakes.edu.in

Nachu Nagappan
Account Manager
20:20 MEDIA
Ph: + 91 99400 68348
email: nachu@2020india.com

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