Bulldog and Twentieth Century Fox Television Distribution to captivate Indian TV viewers with the Ultimate Social Experiment

‘BEAUTY AND THE GEEK ‘

Bulldog Media & Entertainment (Kya Aap Paanchvi Pass Se Tez Hain?) adds another innovative programming feather to its hat, this time from the Twentieth Century Fox stable. Having entered into a co–production with SOL, producers of Rakhi ka Swyamvar for the popular reality show “Beauty and the Geek”, Bulldog Media & Entertainment promises the same excitement and anticipation as the international format that continues to be a huge success wherever it has been launched around the world.

In Announcing Bulldog Media & Entertainment as the exclusive rights holder for the Indian version of “Beauty and the Geek,” Mr. Akash Sharma, Vice Chairman & Managing Director, Bulldog Media & Entertainment said, “We are here to make the popular adage come true that ‘opposites attract’! Since our inception, Bulldog has kept in mind the evolving taste of Indian audiences and with this show we promise to bring another revolution to reality television. We are proud to be associated with Twentieth Century Fox and we are confident that this show too will open a new era of entertaining programming.”

Brendan Zauner, Vice President of Sales–Asia for Twentieth Century Fox Television Distribution added,” In another milestone for the Company we are excited to have the opportunity to see the Indian version of ‘Beauty and the Geek’ make its debut. It is a show that has a great amount of warmth and heart, and we are confident that Bulldog Media and Entertainment will deliver a ground breaking and enjoyable experience for viewers in India.”

The show will be created keeping in mind the sensitivities of the Indian audiences but will however not lack any of the excitement, enthusiasm and anticipation of the international format. The original premise of “Beauty and the Geek” consists of a group of Beauties (young women who have relied primarily on their looks) and a group of Geeks (young men who have relied primarily on intellect rather than social aptitude or looks) who are paired up to compete as couples for a shared prize. With challenges thrown in, each level becomes increasingly more challenging and extremely exciting.

“Beauty and the Geek” is one of television’s largest international format franchises with 17 local versions to date. Other licensed territories include Belgium, Bulgaria, Colombia, Denmark, Estonia, Finland, Iceland, Italy, Mexico, The Netherlands, Norway, Portugal, Russia, Turkey, and the UK. With its launch into the Indian market, the series will be making its debut in the Asia region.

About Bulldog Media & Entertainment
Promoted by Akash Sharma and Ramit Mittal, Bulldog prides itself for being one of the leading content acquirers, producers, and go-to Company to launch quality international television content in India. With the success of Paanchvi Pass behind them and upcoming Indian versions of global smash hits such as The Contender (Mark Burnett Production), and America’s Next Top Model (CBS Paramount) Bulldog continues to provide quality programming to the Indian marketplace.

About Twentieth Century Fox
Twentieth Century Fox is a subsidiary of News Corporation. News Corporation’s diversified global operations include the production and distribution of motion pictures and television programming; television, satellite, cable and digital media broadcasting and transmission, the publication of newspapers, magazines and books; the production and distribution of promotional and advertising products and services; the development of conditional access and subscriber management systems.

Further information please contact:
Percept Profile (A Division of Percept Ltd) : 044 – 32528800 /43141972

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