‘Tweet with Rajiv Bajaj’ @Forbes_India’

Forbes India, India’s most influential business magazine, enlists social media in its effort to find innovative ways to reach out to its audience. It will be using Twitter, the micro-blogging interface, for interviews — or ‘Twinterviews,’ if you will — with business personalities featured in its fortnightly issues.

The Forbes India Twinterview series kicks off with a session with Rajiv Bajaj, MD, Bajaj Auto, who features on the cover of the current issue of the magazine. The magazine story is an in-depth analysis of the iconic Bajaj brand, from its leading position in the two-wheeler market (in a country where that form of transport accounts for 80 percent of all vehicles), to its steady decline, to its current resurrection and resurgence.

Rajiv Bajaj’s soul-searching, his efforts to re-focus business practices, and sharpen positioning have borne fruit, and he is credited with the success of the turnaround, the transformation of the brand from stodgy scooter-manufacturer to tech-savvy motorcycle-maker.

In an informal but public experiment, Mr Bajaj will chat with Forbes India’s editorial team via the very popular Twitter interface. Bajaj Auto already has a presence on Twitter (@bajajauto), but Mr Bajaj will chat via his own newly-created Twitter handle, @motorcycleyogi, and Forbes India will speak through @forbes_india.

The topic: Yoga, Motorcycles and the Business of Brands. The chat will be live, and open to all, on 11th Dec ’09, 1:30 pm to 2.00 pm (IST). (For those who are not Twitter users, the chat can be followed at http://business.in.com/conversation/twinterview/rajivbajaj)
Like Forbes India, Mr Bajaj believes that it is important to reach out to consumers using the methods they’re already comfortable with.

So, he will answer questions from readers (moderated by @forbes_india) as well. Questions can be sent via:
a) Twitter: to @forbes_india
b) Email: feedback.forbesindia@network18online.com
c) Facebook: This discussion thread –
http://www.facebook.com/topic.php?topic=12079&uid=97368389993
d) Linkedin: This discussion thread –
http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&gid=1959962&discussionID=10675427

About Forbes India Twinterviews
Forbes India’s editorial team will moderate regular public discussions with the subjects of their published stories, giving the readers a chance to go beyond the headlines, dig deeper behind the stories, and get their questions answered by the leaders of Indian business. About Forbes India: Forbes India, a Network 18 initiative in partnership with Forbes, is a new business magazine that helps readers connect the dots, form patterns and see beyond the obvious, giving them a completely different perspective. In doing this, it delivers sharp, in-depth and engaging stories by looking at global and domestic issues from an Indian prism.The senior leadership team at the magazine has 200 man years of experience in its ranks, the highest across any magazine in any category in the country and is led by the dynamic and vastly experienced Indrajit Gupta.

For further information please contact:
Percept Profile (A Division of Percept Ltd) : 044 – 32528800 /43141972

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